Spring 2024 Course Syllabus Course: MUSB-1305 (Section: 1, CRN: 10315) Survey of Music Business

Instructor Information
Instructor	Kenneth Turner
Email	turnerkq@lamarpa.edu
Phone	(409) 984-6547
Office	Sam and Linda Monroe Performing Arts Center - Room: 137D
Office Hours
Additional Contact Information
Course Information
Description	An overview of the music industry including songwriting, live performance, the record industry, music merchandising, contracts and licenses, and career opportunities.
Required Textbooks	Textbook Purchasing Statement: A student attending Lamar State College Port Arthur is not under any obligation to purchase a textbook from the college-affiliated bookstore. The same textbook may also be available from an independent retailer, including an online retailer. How to Make It in the New Music Business (3rd Edition), Ari Herstand, ISBN: 9781324091868 (Hardcover/Audible)
Additional Materials/Resources	Take Care of Your Music Business 3.0, John Kellogg (2nd Edition) ISBN: 9780967587 ASIN: B00I135G9S (Amazon/ Kindle) All You Need to Know About the Music Business (Passman, 10th Edition) Hard Copy or Digital Edition eBook
Corequisites/Prerequisites	None.
Learning Outcomes	1. Explain basic music industry principles including copyright, publishing and performance rights (PSLO 3, 4) (PSLO 1) 2. Explain the business of live performance to include artist management, unions, guilds, entertainment agencies, venues, and concessions (PSLO 3,4) (PSLO 1,3) 3. Identify the record industry systems from record producers, recording studios, manufacturing production, and distribution companies (PSLO 3,4) 4. Identify those aspects of music relating to wholesale and retail merchandising and promotion of music products (PSLO 3) 5. Summarize the use of contracts and licenses within the music industry (PSLO 3) 6. Discuss career opportunities in the music industry (PSLO 3)(PSLO 3) 7. Identify all main ideas, supporting details, and vocabulary in reading material; demonstrate a full understanding of the reading (PSLO Alpha)
Program Student Learning Outcomes	PSLO ALPHA: Reading skills - Demonstrates comprehension of content-area reading material. PSLO 1: Applies commercial music sound technology to professional practice. SLO 1: Students will apply commercial music sound technology to professional practice. PSLO 2: Applies commercial music performance skill to support sound engineering practice. SLO 2: Students will apply commercial music performance skill to support sound engineering practice. PSLO 3: Applies basic music industry principles to professional practice. SLO 3: Students will apply basic music industry principles to professional practice. PSLO 4: Demonstrates professional behavior as characterized by a commitment to the profession. SLO 4: Students will demonstrate professional behavior as characterized by a commitment to the profession.
Lecture Topics Outline	The Industry––Old and New Music Business Philosophies Music Copyright Music Publishing Recording and the Release Marketing––Building Your Fan Base Artist Management Music Distribution Live Performance, Local/ Regional Booking and Promotion Touring and Other Live Events Revenue Streams Sponsorships Crowdfunding Socials and the Internet New Opportunities/ Placements What's Your Plan? All lecture topics and assignments are subject to change, based upon need.
Major Assignments Schedule	Assignment 1 - Industry Success Week 2 Quiz - History of the Music Business Exercise 3.1 - Pending Discussion 3.2 - Case Scenario Week 4 Quiz - Recording Contracts/ Record Deal Types MB 4 Assignment - Pending Exercise 5 - Industry Names Discussion 5 - Copyright Case Study Quiz 5 - Copyright Scenario MB 6 Assignment - Business Venture Exercise 7 - Your Brand MB 8 Assignment - Pros and Cons: Physical vs. Digital Distribution Discussion 10 - Marketing Creative MB 11 Assignment - Touring, Publicity, Radio Exercise 12 - Marketing MB 12 Assignment - Merchandise MB Assignment 13 - One Sheet for Radio, Retail, and/ or Touring Exercise 14 - Your Project's Approach Discussion 14- Emotional Connection Discussion 15 - Ad Campaign MB Assignment - Final: Putting the Final Touches on Your Plan Writing/ Creative Intensive Course Please note that this is a concentrated writing course study. Assignments will be evaluated on content, grammatical correctness, and adhering to following the guidelines given for each written/ creative work. However, the bi-weekly Discussion items and exercises are typically looser in overall grade calculation and are generally notated, as such. Assignments With References Required In this course, your assignments should be written in your own words and when using references, they should be properly cited. Directly copying from a website or publication without proper citation is not permitted. There will be times in this course when an assignment requires that you use one or more references. References can include: 1.    The course textbook you are using: (Example: All Music Guide To Rock, by Vladimir Bogdano, Backbeat Books; 3rd edition -April 1, 2002) 2.    Music Resources such as magazines, blogs, trade publications, journals. 3.    Webpages, video content. For example, one that offers information is The Oxford Online Resource. 4.    You may use Wikipedia as a reference. However, the total number of Wikipedia references you can use per assignment is two. And, when using a Wikipedia source, be sure to cite posts that include references. All assignments/ exams are subject to change, based on class needs.
Final Exam Date	May 6, 2024 - 1:00 PM
Grading Scale
Determination of Final Grade	50% Weekly Assignments: satisfactorily completed and turned in on time 25% Online Participation: timely discussion and exercise responses, weekly quizzes 25% Final project: turned in on time, and with a clear demonstration of the reading/ video content, techniques taught in the course.
Course Policies
Instructor Policies
Attendance Policy	After ONE unexcused absence, each unexcused absence will result in a reduction of one letter grade. TWO unexcused absences means the highest letter grade achievable will be a B. THREE unexcused absences means the highest letter grade achievable will be a C. FOUR unexcused absences means the highest letter grade achievable will be a D. Any excused absences must be communicated to the instructor via email BEFORE the missed class, or in case of medical emergency ASAP. Anyone arriving to class later than 10 minutes will be listed as Tardy. Two tardies = absent Anyone arriving to class later than 20 minutes will be listed as absent. Unexcused Absence = Anything within the students control; Doctor Appointments, traffic, etc Excused Absence = Anything out of the students control communicated in advance to the instructor and accepted at the instructor's discretion.
Additional Information	Assignment Policy: Note that failure to submit weekly assignments in a timely fashion will result in the 10% reduction of total assignment grade one week after the assignment due date, and after the second week will receive an automatic failing grade for the work. Students should contact their instructors as soon as possible to determine what, if any, arrangements can be made for the specific situation.
Institutional Policies
MyLSCPA	Be sure to check your campus email and Course Homepage using MyLSCPA campus web portal. You can also access your grades, transcripts, academic advisors, degree progress, and other services through MyLSCPA.
Academic Honesty	Academic honesty is expected from all students, and dishonesty in any form will not be tolerated. Please consult the LSCPA policies (Academic Dishonesty section in the Student Handbook) for consequences of academic dishonesty.
ADA Considerations	The Americans with Disabilities Act (ADA) is a federal anti-discrimination statute that provides comprehensive civil rights for persons with disabilities. Among other things, this legislation requires that all students with disabilities be guaranteed a learning environment that provides for reasonable accommodation of their disabilities. If you believe you have a disability requiring an accommodation, please contact the the Office for Disability Services Coordinator, Room 231, in the Madison Monroe Building. The phone number is (409) 984-6241.
COVID 19 Information	The Lamar State College Port Arthur (LSCPA) Student Code of Conduct COVID 19 Policy requires students who have been diagnosed with COVID 19 to report their condition directly to their local health department. Students should also contact their course faculty to report their quarantine status. In addition, this policy requires all students to wear face coverings when directly exposed to COVID 19 in compliance with the criteria included in the policy. For more information please refer to the COVID 19 link on the LSCPA website.
Facility Policies	No food or tobacco products are allowed in the classroom. Only students enrolled in the course are allowed in the classroom, except by special instructor permission. Use of electronic devices is prohibited.
HB 2504	This syllabus is part of LSCPA's efforts to comply with Texas House Bill 2504.
Mandatory Reporting of Child Abuse and Neglect	As per Texas law and LSCPA policy, all LSCPA employees, including faculty, are required to report allegations or disclosures of child abuse or neglect to the designated authorities, which may include a local or state law enforcement agency or the Texas Department of Family Protective Services. For more information about mandatory reporting requirements, see LSCPA's Policy and Procedure Manual.
Title IX and Sexual Misconduct	LSCPA is committed to establishing and maintaining an environment that is free from all forms of sex discrimination, including sexual harassment, sexual violence, and other forms of sexual misconduct. All LSCPA employees, including faculty, have the responsibility to report disclosures of sexual misconduct, including sexual harassment, sexual assault (including rape and acquaintance rape), domestic violence, dating violence, relationship violence, or stalking, to LSCPA's Title IX Coordinator, whose role is to coordinate the college's response to sexual misconduct. For more information about Title IX protections, faculty reporting responsibilities, options for confidential reporting, and the resources available for support visit LSCPA's Title IX website.
Clery Act Crime Reporting	For more information about the Clery Act and crime reporting, see the Annual Security & Fire Safety Report and the Campus Security website.
Grievance / Complaint / Concern	If you have a grievance, complaint, or concern about this course that has not been resolved through discussion with the Instructor, please consult the Department Chair.
Department Information	Commercial Music, Visual and Performing Arts Chair: Richard Vandewalker Email: vandewalkerre@lamarpa.edu Phone: (409) 984-6520